Identity manual
A corporate identity manual is a comprehensive guide that compiles all the elements that make up a brand’s visual identity, with guidelines on how to use and apply them.
Its purpose is to ensure the correct and consistent identification of the business externally, across different media and channels.
A brand manual prevents misuse of the logo and visual codes that define a company’s personality, which would distort and damage its image. For this reason, it has become an irreplaceable tool in any quality branding project.
At Colillas Branding, we create your business’s graphic identity manual, with guidelines to follow based on your needs and ultimate goals. Tone, style, colors, typography, proportions… We leave nothing undone. We make your brand shine even on a simple business card, and we make it communicate its values regardless of where it’s displayed.
Frequently asked questions about the identity manual
Also known as a visual identity manual, it’s a document that compiles all the guidelines needed to implement a brand’s corporate image across different platforms and formats, whether online or offline. And it’s not just important for large companies.
At our agency, we never neglect the “brand story,” which will reflect your company’s philosophy from the perspective of what the public perceives. And then, we’ll develop the logo’s graphic applications, with their variations. We’ll also include examples of misuse.
Our professionals will translate the guidelines you should follow to maintain a consistent—and optimal—dissemination of your brand’s visual personality into your identity manual. This is a highly detailed process, taking into account all possible variables.
Turnaround times may vary depending on the complexity of the project. It can take several weeks or months, as the logo must be designed beforehand. However, collaboration with the client often speeds up the process. Don’t rush if you want quality.
In fact, the identity manual precedes the design of your logo, whether it’s new or updated. It’s at this stage, not when the manual is being created, that we’ll meet with you to understand your business, its philosophy, and target audience. We’d also like to know your expectations, preferences, and ideas about it.
