¿Qué es el marketing estratégico?

El marketing estratégico engloba distintas técnicas de análisis para identificar oportunidades que favorezcan el crecimiento de una marca. Se trata de no dar ningún paso en falso y tener unas metas muy claras a la hora de poner en práctica las estrategias de comunicación. Incluye, además, una exhaustiva medición de los resultados y del retorno de la inversión.

¿Cómo ayudará el marketing estratégico a mi negocio?

Podrás conocer mejor el mercado y tu competencia, así como a los consumidores. Eso te permitirá detectar nuevas oportunidades para llegar antes a tus objetivos a través de acciones de marketing muy definidas. Como expertos en marketing estratégico, no solo te guiamos, sino que también ejecutamos todas las acciones necesarias para el éxito de tu marca.

¿Qué incluirá mi plan de marketing estratégico?

Un plan de marketing estratégico es, en definitiva, un documento que elaboramos donde recogemos todas las conclusiones de los estudios previos de mercado, competencia y público que hemos realizado previamente. Contiene las diferentes estrategias a poner en marcha con el fin de cumplir tus metas empresariales, y agiliza notablemente la toma de decisiones.

¿Cómo adaptarán el marketing estratégico a mis objetivos?

Existen diversos tipos de marketing estratégico en función de los objetivos que quieras lograr, que pueden ser, por ejemplo, mejorar el branding de tu marca o incrementar tus ventas. Dependiendo de ello, y de otros objetivos específicos, aplicaremos una u otra estrategia tras analizar tu situación en el mercado. Y mediremos periódicamente los resultados.

¿Cuánto cuesta el servicio y cuánto tardaré en ver los resultados?

El coste de nuestro servicio de consultoría de marketing estratégico siempre es personalizado. Cada cliente presenta unas necesidades únicas, y desde ese punto de vista te entregaremos un presupuesto que incluya todas las acciones que llevaremos a término. Las decisiones tácticas también pueden ser diversas, y generar resultados a corto y medio plazo.

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Strategic marketing

As strategic partners, we maximize the impact of your brand in the market.

The basis of our commitment is a specialized partnership. Consulting must be eminently “practical” and “experience-based”, to really help companies achieve their objectives.

More than thirty years of experience in multiple economic sectors, and working with a great diversity of companies, certify our deep commitment to our clients and the results of our actions as strategic consultants.

Through effective promotion and communication strategies, our approach is to thoroughly understand our client’s business, market and industry trends in order to offer customized approaches that multiply the return on investment.

As consultants, we act as strategic partners, providing specialized knowledge to optimize the presence of your brand and maximize its impact in the market through:

Strategic Marketing

Consulting Services

Brand analysis & strategy

Evaluation of the company’s external and internal environment to develop a solid strategy.

Market research

Gathering and analyzing data about consumers, the market and the competitive environment of your business in order to make informed strategic decisions.

Competition studies (Benchmarking)

Benchmarking your company’s practices, processes and metrics against those of other leading companies in your industry to identify opportunities for improvement.

Definition of communication channels

We develop detailed plans specifying how strategies will be implemented, including tactics, resources, channels and budgets.

Development
of contents

Content development

Design of communication strategies that integrate all messages and channels to build a coherent and effective image of your brand.

Measurement and analysis of results

Implementation of systems to measure the performance of marketing strategies through KPI’s (Key Performance Indicators) and return on investment (ROI) metrics.

Ongoing consulting

Our mission is to be your trusted partner in communication and advertising, ensuring that your brand is seen and remembered.

Strategic Marketing

Frequently asked questions about strategic marketing

Strategic marketing encompasses different analysis techniques to identify opportunities that favor the growth of a brand. It is about not taking any false step and having very clear goals when implementing communication strategies. It also includes an exhaustive measurement of results and return on investment.

You will be able to better understand the market and your competition, as well as consumers. This will allow you to detect new opportunities to reach your goals sooner through well-defined marketing actions. As experts in strategic marketing, we not only guide you, but also execute all the necessary actions for the success of your brand.

A strategic marketing plan is, in short, a document that we elaborate where we gather all the conclusions of the previous market, competition and public studies that we have previously carried out. It contains the different strategies to be implemented in order to meet your business goals, and significantly streamlines decision making.

There are different types of strategic marketing depending on the objectives you want to achieve, which can be, for example, to improve your branding or to increase your sales. Depending on this, and other specific objectives, we will apply one or another strategy after analyzing your market situation. And we will periodically measure the results.

The cost of our strategic marketing consulting service is always customized. Each client has unique needs, and from that point of view we will provide you with a budget that includes all the actions that we will carry out. Tactical decisions can also be diverse, and generate results in the short and medium term.

Strategic Marketing

What do our customers think?

“Creative and very professional. They always come up with ideas and solutions that adapt and fit the objectives. They bring a lot of added value and solutions to companies. I would recommend Colillas Branding to other potential clients.”

Miquel Sanchez

President and CEO at Papresa

“Colillas Branding has provided us with creative and effective solutions to address our business challenges. What I like most about working with Colillas Branding is how reliable and creative they are.”

Juan Ignacio Piquer

CEO at Grupo La Plana

“They take great care of the customer, they are available and quick. In general, they understand the customer’s needs and usually anticipate them. The treatment is professional and close. It is a pleasure to work with you.”

Marco Lamberti

Executive Director at Coutot Roehrig Spain

“The best part of working with them is the incredible professionalism of the team and the outstanding quality of the outcome. I would recommend global and local brands partnering with Colillas Branding, for outstanding achievements in marketing, branding, and activation.”

Giuseppe Caltabiano

Schneider Electric

“They have been creative, very serious in timing and professionalism. They know how to detect what it is that identifies with your idea and your values. Our corporate rebranding was a complete success! Even today, 14 years later, still enchants and represents us. You know they are there to give you answers to anything you need and anything that may come up.”

Alicia Gracia

Director & Founding Partner at Byperson

“I engaged Colillas’ services when PPG acquired Ennis-Flint in early 2022. From the very first project it became our trusted agency, providing effective responses with optimal quality to projects with tight deadlines. It is always a pleasure to work with such a professional yet approachable team.”

Luz Romero

Market & Strategy Product Manager at PPG Traffic Solutions

“What I like most about working with them is the familiarity and the peace of mind that it will go well. The experiences have been many in different contexts and even countries. It has always gone smoothly.”

Claudio

Manager at FICEP Iberica S.P.A.

“What I like most about working with Colillas Branding is that they have professional and personalized attention. They are great professionals.”

Oscar Larrosa Seval

TDR Assessors

“The work performed exceeds initial expectations, they always exceed. What I like most is the urgent resolution of problems without altering the project delivery date.”

Jorge Anton

Sales Manager at Polysto Group BV

“All professionals are highly qualified and adapt to the client’s need to achieve excellent results. Transparency, quality and honesty.”

Bruna Barbosa

Founder at Bruna Barbosa

Strategic marketing

As strategic partners, we maximize the impact of your brand in the market.