The organisation of a commercial convention for the La Plana Group | Colillas Branding

Grupo La Plana

Cardboard packaging

Grupo La Plana has been a benchmark in the cardboard packaging sector in Spain for more than 45 years. Since its foundation in 1973, Grupo La Plana has become a true leader in the Spanish corrugated and solid board packaging manufacturing sector.

Client: Grupo La Plana

01. Organisation of a turnkey convention

First La Plana Group Commercial Convention

Grupo La Plana wanted to organise an internal event for sales representatives from the companies that made up the Group and placed all its trust in Colillas Branding.

We were in charge of all the phases of the event: search and contracting of the location and room for the gala dinner; design of the digital registration platform; coordination of attendees; contracting of services, management of rooms for congress participants, restaurant and catering services, border staff, photography and transfers.

The two-day session was attended by thirteen internal speakers, two external speakers, a comedian and a magician. All of them managed to expose the Group's reality, increase the team's motivation and improve the interaction between attendees. All this was complemented with an original and fun Teambuilding, where the collaborative spirit, creativity and ingenuity led the teams to success.

Grupo La Plana is the owner of the rights of all the images that appear in this gallery.

02. Applications

We designed and produced all the necessary applications for the event:

  • Signage: hospitality desk, photocall, lectern, monoliths, roll-ups and table centerpieces.
  • Identification: badges, lanyards, badges and seating.
  • Documentation: agenda and directory.
  • Welcome Pack: neck warmer as a gift for all participants.

03. Microsite

We built a microsite adapted to the needs of the convention so that attendees could, with username and password access, consult all the information about the event.

A specific section was created for each day's agenda with the respective pages for each presentation with the speakers' participation details.

We also included a space for attendees to notify us if they had any food intolerance. We created a system to send and consult the different questions that arose from the attendees during the presentations.

We were also in charge of designing and carrying out all the communications to the attendees via email.


04. Ephemeral architecture

We have been in charge of designing and producing the monoliths that will preside over the entrances to the factory and offices of the La Plana Group, spread throughout Spain.

We have made two models, 60 and 170 cm. high, made of 15 mm thick "honeycomb" cardboard with a 3 mm steel base with a lacquered finish.