Social media management and Instagram advertising campaign | Colillas Branding

Instituto Italiano de Cultura

Promoting and disseminating Italian language and culture since 1950.

The Italian Institute of Culture of Barcelona, an official body of the Italian State, aims to promote and disseminate the Italian language and culture in the area of its competence (the whole of the Spanish Levant: Catalonia, Aragon, Valencia, Murcia, the Balearic Islands and the Principality of Andorra) through the organisation of cultural events to encourage the circulation of ideas, arts and sciences.

Client: Instituto Italiano de Cultura de Barcelona

Social Media Marketing

Planning, editing, publishing and monitoring of content on social networks.

The Italian Cultural Institute of Barcelona needed to dynamise its social networks to promote the Italian courses.

That's when Colillas Branding came into play. Under the slogan "Nobody will teach you Italy like the Italians", they took charge of promoting their courses on social networks to help them project their brand in the right way in the digital environment.


Instagram Ads

Campaign to promote Italian courses

Creation of a campaign on Instagram Feed and Instagram Stories to promote the Italian courses offered by the Italian Cultural Institute for Catalonia, the Balearic Islands, Valencia and Aragon.

To achieve better results, three ads were created with creatives and texts aimed at different groups, segmented by age and gender.