Ignasi Conillas Arquitectura d'exteriors Ignasi Conillas is an exterior architecture company specialising in developing complete exterior architecture projects, renovation or new construction. They provide a comprehensive response to meet the client's needs. Client: Ignasi Conillas Website: ignasiconillas.com 01. Branding Ignasi Conillas was looking for a change to transmit a more powerful image and reach a wider public. They wanted to differentiate themselves from other companies offering similar services and position themselves as an outdoor architecture company. The Colillas Branding team worked on a new brand proposal that would highlight the company's objectives. Once the rebranding was approved, we worked on redesigning their entire corporate identity: new stationery and applications. The result was a powerful, serious corporate image that correctly transmitted the company's values, repositioning the brand as an outdoor architecture company. 02. Website We created a website with a modern design in line with the company's new image. The new website showed a robust appearance, where the services offered by the company were emphasised so that the potential client could get to know it and the website was positioned correctly. All the information was organised, an orderly and precise navigation tree was created, facilitating the separation of topics. The focus was on usability and a responsive design that would adapt to different devices. Visit web 03. Social Media Marketing The company's social networks were worked on to emphasise the brand's values: outdoor architecture. Periodically, new projects, news related to the company's day-to-day business or promotions of products with which the company worked regularly were shared with the company's followers. 04. Advertising in digital media The customer acquisition strategy was based on advertising on Google and social networks (Facebook and Instagram). Several campaigns aimed at different audiences to promote its services and attractive one-off offers with significant discounts for the end customer. 05. Advertising Another company's channel for making itself known was advertising in print. Several advertisements and sponsored articles were created for different landscaping and outdoor architecture magazines. Share in... Facebook Twitter Linkedin Whatsapp Telegram Email