Web, aplicaciones de marca y catálogos para Coutot-Roehrig España | Colillas Branding


Encontrando herederos desde 1894

Coutot-Roehrig España is the Spanish branch of Coutot-Roehrig, a reference firm in inheritance genealogy recognised worldwide for its excellence and reliability, creating value for its clients and partners uniquely and innovatively.

Thanks to them, more than 30,000 heirs receive their inheritance every year.

Client: Coutot-Roehrig

01. Branding

Development of the corporate identity manual and different applications.

Once we were hired, we got down to work to develop the corporate identity manual: a guide showing the best practices for applying the company's image.

We have designed different applications for the brand throughout this time: stationery, company presentation catalogues, roll-ups, and merchandising.


02. Website

A new website was developed that is clearer and adapted to all devices.

A content analysis was carried out to create a correct information architecture, combining content for each type of sector Coutot-Roehrig offers its services to.

In the design approach, it was essential to give the impression of seriousness and with a great trajectory behind the company to transmit the necessary confidence that this company requires.

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03. Social Media Marketing

We managed the social networks.

Together with the client, we created the monthly content plan to define all the publications on their social networks; we also created the images or videos and the texts accompanying each publication.


04. Newsletters

Creation of email marketing campaigns

Several email marketing campaigns were designed to make the business known to specific users. A "funnel" was created in which, depending on the user's actions, a new email was sent.

We also designed and carried out the sending of Christmas greetings by email.

05. Multimedia

Creation of audiovisuals.

For a campaign on LinkedIn, we made videos to publicise the services offered by Coutot-Roehrig for several of its user profiles.

On the other hand, we are working on creating various audiovisual materials for internal use to improve communication with its customers.

06. APP

Coutot-Roehrig España needed a communication channel with its customers to improve information exchange and reduce telephone costs.

Thanks to the APP's development, Coutot-Roehrig España has the definitive tool for both its genealogists and its customers, as the customer can quickly be informed at all times of the status of their file.

The peculiarity of the system developed is the management of the processing phases of the dossiers. Each time there is an advance in the file, the genealogist in charge of the case changes the stage from the file manager. This change is automatically reflected in the application, and the client can follow the status of the proceedings in question. Thanks to this system, Coutot-Roehrig España gives confidence to all parties involved and reduces the number of direct contacts between the parties.

This application is pioneering and unique in the entire network of Coutot-Roehrig branches.