Organization of corporate events for Adyen | Colillas Branding


The payment platform to grow your business

Adyen was founded in 2006 by a team of payment industry professionals. Headquartered in Amsterdam, the company employs close to 2.000 people in offices in 23 countries. It is a Dutch payments company that enables businesses to accept e-commerce, mobile and point-of-sale payments. It is listed on the Euronext stock exchange.

Adyen offers merchants online services to accept electronic payments by payment methods, including credit cards, bank payments, debit cards, bank transfer and real-time bank transfers, based on online banking services.

Adyen's online payment platform connects to payment methods worldwide. Payment methods include international credit cards, local money based methods, internet banking methods and mobile payment methods.
The technology platform acts as a payment gateway, payment service provider and offers risk management and local acquiring.

Client: Adyen

01. Events

ADYEN commissioned us to organize four events to present the Spanish subsidiary and its offices in the country.

Events at its headquarters in Madrid:

  • Open Day, when the Head Office staff in Amsterdam (Netherlands) and other European subsidiaries attend.
  • Recruitment Day to attract talent.
  • Company Update to connect with all subsidiaries.

Events at the Sala ABC on the Paseo de la Castellana in Madrid:

  • Adyen Connect, specifically for customers.

02. Streaming

To transmit what happens in each face-to-face event, we also broadcast via streaming during the events held at Adyen's headquarters in Spain.

03. Ephemeral stands

We built five cardboard stands to dynamize the space reserved in the ABC Hall. These spaces, of different shapes and sizes, served as establishments to get food, drinks and gifts: a cocktail stall, a taco tavern, a gift shop, a sweet shop with sweets and jelly beans, and spaces for games. Signage, decorative murals, and tables and chairs were also produced. Everything was spread over an area of 300 m².

Following the designs made in Amsterdam, we executed each space on a 10 mm Kraft cardboard sheet, industrialized for assembly and mechanized to support weight, height and overhang. The benches had a resistance of up to 100 kg static weight.

The printing was done flat (up to 6 m²), with direct inks, including white ink. The volumetric elements were cut with a knife-cutting plotter. The assembly was carried out on-site.

04. Video and photography

We took care of the shooting of all the sessions and the video recording.

Finally, we edited a 90" spot that shows what happened in the internal and client sessions.