Press releases
We get free publications about your company in the media.
Your brand can be in the news, and not just in the press through paid ads. Many businesses take advantage of this, why not yours?
There are many ways to appear in the media without having to invest in advertising: events held by your company, achievements, statements as an expert opinion, success stories… We are specialists in writing and disseminating press releases and content of interest to journalists . We take care of the right approach.
From our communication agency in Barcelona and Madrid, with press office, we make your brand gain notoriety in the consumer’s mind through news, articles or interviews. An ideal complement to your marketing strategy.
Frequently asked questions about press releases
A press release is a piece of writing written and prepared for publication by the media and/or news agencies. It must include a current and newsworthy element, i.e., one that objectively appeals to the journalist who receives it.
Although it is not direct publicity, this is the effect they produce. If the press mentions or speaks well of your business and reports on its achievements, it has a similar impact, and even better. Because it does not persuade, it only informs.
The choice depends on the subject of your business and the article itself. In this line, in addition to sending it to general media, we send it to specialized press whose public coincides with yours. And, of course, you can make suggestions.
We can get digital and print publications, but also appearances on radio and television. Often the press release arouses so much interest that, in addition to being disseminated, it generates the possibility of being interviewed, for example.
We have highly experienced journalists who are also experts in the dissemination of press releases. Because it is not valid to do this work in any way; it is necessary to look for a non-advertising approach, but an attractive one for the journalist.
