Naming
Naming is vital when developing a brand; it is its heart, its essence, because it consists of giving it a name, conceptualizing it and defining it in one or a few words.
With a proper naming job, your brand will be quickly recognized and then remembered. This brand naming can also be extended to your products or services.
At our naming agency for companies, we provide your business with a clear, coherent and impactful identity that gives it credibility and the necessary differentiation from the competition.
We conducted a study for your brand to have a descriptive and suggestive name while solid. And one that evokes positivity. In addition, the process includes patent and intellectual property registrations, as well as the reservation of web domains.
Our naming service includes:
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Study and proposal of brand nomenclature
Trademark registration: SPTO, EUIPO, WIPO and Internet domains.
Frequently asked questions about naming
Naming is a system of brand naming through a verbal identity. It is about assigning a name that will define and give value to the business. Therefore, it is the fundamental pillar of the corporate identity and personality of the company.
The naming technique is part of the branding process. Naming is the first sign of identity of the corporate image, the name of the brand, while branding is a whole set of actions to make it recognizable and positioned in the market.
A naming project is a complicated task, which is why it should be entrusted to experts. It is necessary to look for an original name, unique and associated with the nature or objectives of the company, and that will remain in the minds of consumers.
Naming conveys the values and attributes of a brand through an appropriate term. Think of companies like Apple, whose name is not only simple and memorable, but also evokes freshness. Or Lego, fun and easily pronounceable in any language.
The advantage lies in the power of language: choosing the perfect letters or words to describe your business and the message you want to spread. But it’s not just an inventive job; it requires a strategy that makes it possible for your brand to be identified the way you want it to be.
