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These campaigns, also known as SEM, are perfect for increasing sales, leads or traffic to your website, as the ads are shown to users searching for your products and services.
Search campaigns are relatively straightforward. However, display campaigns provide many options, including remarketing, which involves retargeting a campaign to all those customers who have accessed your website and have not made a purchase.
The best way to choose the format is to define your objectives and target audience.
This type of campaign is divided into two parts:
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